Gabriel Itzcovichs

Creative Director Software Architect
Gabriel as a kid, holding a photo camera and a video camera
Gabriel filming at the GSIC Summit in Madrid
+4,000 videos (and counting)

Delivered for brands across the Americas, Europe and the Middle East.

Hi, I'm Gabriel. I direct brands, produce video and build software: idea, image and technology under one vision.

Brands I've worked with

MicrosoftLaLigaGSICChevroletGSKNEOM

01Origin

Always behind
the camera.

Gabriel operating a camera on a gimbal
Camera filming a talk at the GSIC Summit
Microsoft × OpenAI
On set at the GSIC Summit, Madrid.

First the camera.
Then the code.

I've been taking photos for as long as I can remember, and I wrote my first line of code at 14. I studied programming and film, and built my career right at that intersection: 10+ years creating brands, video and digital products for clients in Argentina, Europe, the United States and the Middle East.

I was creative director at Retina, founded Emoji Creative Agency, spent 5 years producing for Global Sports Innovation Center powered by Microsoft and filmed across Spain, Italy and Argentina as a digital nomad. Today I bring creative direction, video production and software together in one service.

02In numbers

10 years.
Thousands of pieces.

+4,000

videos delivered throughout my career: events, brands, motion graphics, animation and social content.

and counting
+120

websites designed and built, from landing pages to full platforms.

5years

producing for Global Sports Innovation Center powered by Microsoft.

2

complete software platforms for the real estate industry.

7

shooting cities across 3 countries: Spain, Italy and Argentina.

3

continents with clients: the Americas, Europe and Asia.

14

years old when I wrote my first line of code.

03Shooting map

From the set
to the world.

I've produced on location in 7 cities across Spain, Italy and Argentina, and worked remotely for clients in the United States, Saudi Arabia and Latin America.

Available for on-location productions worldwide

Close-up: Spain & Italy
On-location production Remote client
ArgentinaMendoza
Buenos Aires
SpainMadrid · Barcelona
Ibiza · Palma
ItalyAmalfi
Coast
Remote clientsUSA · NEOM
Latin America

04What I do

Three disciplines.
One mind.

01

Creative direction
& design

I build brands from concept to the very last piece: identity, brand guidelines, editorial design and full campaigns. I know how a brand should look on a billboard, in print and on a screen.

Brand directionVisual identityBrand guidelinesEditorial designAdvertisingOut-of-homeIntegrated campaignsMeta Ads
02

Video
production

I direct, shoot and edit. Corporate events and aftermovies, commercials, interviews, motion graphics and animation — on location, anywhere in the world. 4,000+ videos delivered for brands, companies and institutions.

DirectionCinematographyEvent coverageAftermoviesInterviewsMotion graphics2D animationDroneEditing & color
03

Software
& AI

Agentic software engineer and architect. I design platforms end to end and build them with AI coding agents — under architecture, tests and review. Two SaaS platforms, an AI report engine and 120+ websites.

Software architectureAgentic developmentSaaS platformsAI integrationsWeb developmentUX / UIE-commerce
“

A brand, a campaign or a product turns out better when the same mind thinks through the idea, the image and the technology.

05Featured case

Five years inside
Microsoft’s sports world.

LaLiga and Microsoft logos on a blue screen LaLiga × Microsoft “How AI is transforming LaLiga”

For five years I produced video content for Global Sports Innovation Center powered by Microsoft, the sports innovation hub based in Madrid: visual production for events in Madrid and Barcelona, coverage for Microsoft and pieces for LaLiga.

  • GSIC Summit · MadridEvent visual production and recap video
  • LaLiga × Microsoft“Football’s latest superpower: how AI is transforming LaLiga”
  • Microsoft eventsCoverage, interviews and social content
Event productionRecap videosInterviewsSocial contentMotion graphicsPhotography
Microsoft LaLiga GSIC
Gabriel working on a laptop
Editing the LaLiga × Microsoft piece in Premiere

LaLiga × Microsoft — in the edit.

06On set

The set travels
with me.

Gabriel on a terrace overlooking the sea in Ibiza
Mediterranean
Interview set at sunset by the sea

Video production in Ibiza.

I worked as a digital nomad producing for hotels, events and brands in Spain, Italy and Argentina.

Light crew, cinematic eye and fast turnaround: I arrive, shoot, edit and deliver. The person who comes up with the idea is the same one behind the camera.

Gabriel with a camera on a tripod in Mallorca

Shooting in Mallorca.

CameraDigital cinema
GimbalCamera in motion
AudioInterviews & live
PostEdit, color & motion

07Reel

Produced
end to end.

A selection out of thousands: idea, script, shoot, edit and motion — all done by me. Press play.

+4,000 videos delivered.

These are just a few.

08Brand identity

Brands that show up
everywhere.

Case

Clínica San Lorenzo

Brand guidelines · 40 pages

A master brand and three sub-brands — Clinic, Dentistry and Sports Medicine — with a system that works across every application.

Concept, logo, palettes, typography, versions and usage rules, plus every application: signage, façade, apparel, out-of-home, merchandise and social. Designed entirely by me.

ConceptLogoPalette & gradientsTypographySub-brandsSignageApparelOut-of-homeMerchandise
Case

Laboratorio Kuri

Brand guidelines · 22 pages

From symbol to street: an identity designed to look just as good on a vial, a lab coat and a bus shelter.

A symbol that merges the L of Laboratorio and the K of Kuri, with a palette of blues and green that conveys seriousness, trust and innovation. Logo variants, clear space, typography and palette, plus every application. Designed entirely by me.

ConceptLogoTypographyOut-of-homeApparelPackagingSignage

09Software · Aurbital

I don't vibe-code.
I orchestrate agents.

Agentic software engineer and architect. Through my studio Aurbital I design the system, write the specs and run AI coding agents in parallel — then I review, test and ship every change to production. Agents multiply the output; architecture and judgment keep it correct.

Agentic software engineerSoftware architectFounder · Aurbital
how a feature ships
Illustrative workflow
  1. 01

    Architecture first

    I design the system, the data model and the boundaries before writing a single prompt.

  2. 02

    Specs, not vibes

    Every feature starts as a written spec with acceptance criteria. Agents execute against it — not against a loose idea.

  3. 03

    Agents in parallel

    I run several coding agents with Claude Code, each on an isolated branch with a scoped task, so a week of work fits in a day.

  4. 04

    Nothing merges unverified

    Tests, type checks and my own code review gate every change. The agents write code; I own the outcome.

My method

From idea to production,
with agents.

  1. 01Architecture

    System design, data model and interfaces.

  2. 02Spec & task graph

    Acceptance criteria split into parallel tracks.

  3. 03Parallel agents

    Claude Code agents build each track on its own branch.

  4. 04Verification

    Tests, types, lint and CI on every change.

  5. 05Human review

    I review every diff and send back what isn’t right.

  6. 06Ship & observe

    Deploy to Cloud Run or Firebase, monitor, iterate.

Vibe coding vs. agentic engineering

Vibe codingAgentic engineering
Prompt and hopeSpec-driven, with acceptance criteria
Accepts whatever compilesEvery diff reviewed by an architect
No testsTest suites gate every merge
One chat, one file at a timeParallel agents on isolated branches
Breaks as it growsArchitecture designed to scale
Demos that never shipRunning in production, with real users
457

automated tests passing — 0 failing — on my AI engine

1,000+

personalized AI-generated reports delivered

2

real estate SaaS platforms

120+

websites designed and built

Selected products

pro.drixster.com
Drixster Pro dashboard
Drixster Pro landing page
SaaS · Real estate

Drixster Pro

“The home of all your properties.”

Property-management SaaS, multi-country and multi-currency: properties, tenants, guarantors, finances, accounting, listings, maintenance and owner reports — in a single dashboard.

  • Long-term + vacation rentals
  • ARS · USD · EUR
  • 8 team roles & permissions
  • Owner statements & reports
Visit Drixster Pro↗
AI · Document generation

AI report engine

A Python/FastAPI service on Cloud Run that turns input data into long-form personalized reports: a deterministic calculation pipeline, async LLM generation with Gemini and automatic OpenAI fallback, then DOCX → PDF. Built to survive provider outages, with versioned prompts and output sanitization.

457tests · 0 failing
1,000+reports delivered
Cloud RunPython · FastAPI
Commerce · Payments

Commerce & affiliate platform

TypeScript, Express and Firestore with a Vite front end: checkout, MercadoPago and PayPal payments, a three-tier affiliate network, family invitations, promotions and refunds, an admin panel and a full affiliate portal.

MP + PayPal2 payment gateways
33-tier affiliates
TS · FirestoreAdmin + affiliate portal

Stack I work with

Agents & AI
Claude CodeGemini APIOpenAI APILLM orchestrationPrompt engineering
Backend
PythonFastAPITypeScriptNode.js · Express
Cloud & data
Google Cloud RunFirebaseFirestore
Front end
ViteGSAPHTML · CSS · JS
Payments
MercadoPagoPayPal

Building a product?
Let’s ship it.

Agents for speed. Architecture and review for quality. Your team gets both.

10Career

My
path.

From agency to startup, from set to code. Every role added a layer to how I approach a project today.

  • Founder & software architectAurbital · software studio
  • Creative directorRetina · creative agency, Mendoza
  • FounderEmoji Creative Agency · my own creative agency
  • Video producerGlobal Sports Innovation Center powered by Microsoft · 5 years
  • Press directorSphereBio · biotech startup
  • Software architectDrixster Pro · real estate SaaS
  • EducationProgramming & Film

11Clients & collaborations

Microsoft✦ LaLiga✦ GSIC✦ Chevrolet✦ GSKUSA✦ NEOMSaudi Arabia✦ SphereBio✦ OurPetPolicyUSA✦ ZestUSA✦ BiotineUSA✦ Solar Latam✦ Clínica San Lorenzo✦ Laboratorio Kuri✦ Hotel Cenit Ibiza✦ Palmares Open Mall✦ MicrobiAr✦ Radio Nihuil✦ Nynja✦ Don Zapas✦ Dalvian✦ Woonder✦ Himan✦ Retina✦ and many more

Microsoft LaLiga GSIC Chevrolet GSK NEOM

12Contact

Let’s make
something
big.

If you made it this far, you know who you’re talking to. Tell me about your project and let’s figure it out together.

Gabriel as a kid, ready to film
Ready to roll
Gabriel ItzcovichsCreative Director · Software Architect
Mendoza, Argentina
Working worldwide