Creative direction
& design
I build brands from concept to the very last piece: identity, brand guidelines, editorial design and full campaigns. I know how a brand should look on a billboard, in print and on a screen.


Delivered for brands across the Americas, Europe and the Middle East.
Hi, I'm Gabriel. I direct brands, produce video and build software: idea, image and technology under one vision.
Let's talk→Brands I've worked with

01Origin


First the camera.
Then the code.
I've been taking photos for as long as I can remember, and I wrote my first line of code at 14. I studied programming and film, and built my career right at that intersection: 10+ years creating brands, video and digital products for clients in Argentina, Europe, the United States and the Middle East.
I was creative director at Retina, founded Emoji Creative Agency, spent 5 years producing for Global Sports Innovation Center powered by Microsoft and filmed across Spain, Italy and Argentina as a digital nomad. Today I bring creative direction, video production and software together in one service.
02In numbers
videos delivered throughout my career: events, brands, motion graphics, animation and social content.
and countingwebsites designed and built, from landing pages to full platforms.
producing for Global Sports Innovation Center powered by Microsoft.
complete software platforms for the real estate industry.
shooting cities across 3 countries: Spain, Italy and Argentina.
continents with clients: the Americas, Europe and Asia.
years old when I wrote my first line of code.
03Shooting map
I've produced on location in 7 cities across Spain, Italy and Argentina, and worked remotely for clients in the United States, Saudi Arabia and Latin America.
Available for on-location productions worldwide
04What I do
I build brands from concept to the very last piece: identity, brand guidelines, editorial design and full campaigns. I know how a brand should look on a billboard, in print and on a screen.
I direct, shoot and edit. Corporate events and aftermovies, commercials, interviews, motion graphics and animation — on location, anywhere in the world. 4,000+ videos delivered for brands, companies and institutions.
Agentic software engineer and architect. I design platforms end to end and build them with AI coding agents — under architecture, tests and review. Two SaaS platforms, an AI report engine and 120+ websites.
“A brand, a campaign or a product turns out better when the same mind thinks through the idea, the image and the technology.
05Featured case
LaLiga × Microsoft
“How AI is transforming LaLiga”
For five years I produced video content for Global Sports Innovation Center powered by Microsoft, the sports innovation hub based in Madrid: visual production for events in Madrid and Barcelona, coverage for Microsoft and pieces for LaLiga.


LaLiga × Microsoft — in the edit.
06On set


Video production in Ibiza.
I worked as a digital nomad producing for hotels, events and brands in Spain, Italy and Argentina.
Light crew, cinematic eye and fast turnaround: I arrive, shoot, edit and deliver. The person who comes up with the idea is the same one behind the camera.

Shooting in Mallorca.
07Reel
A selection out of thousands: idea, script, shoot, edit and motion — all done by me. Press play.
+4,000 videos delivered.
08Brand identity
A master brand and three sub-brands — Clinic, Dentistry and Sports Medicine — with a system that works across every application.
Concept, logo, palettes, typography, versions and usage rules, plus every application: signage, façade, apparel, out-of-home, merchandise and social. Designed entirely by me.
From symbol to street: an identity designed to look just as good on a vial, a lab coat and a bus shelter.
A symbol that merges the L of Laboratorio and the K of Kuri, with a palette of blues and green that conveys seriousness, trust and innovation. Logo variants, clear space, typography and palette, plus every application. Designed entirely by me.
09Software · Aurbital
Agentic software engineer and architect. Through my studio Aurbital I design the system, write the specs and run AI coding agents in parallel — then I review, test and ship every change to production. Agents multiply the output; architecture and judgment keep it correct.
I design the system, the data model and the boundaries before writing a single prompt.
Every feature starts as a written spec with acceptance criteria. Agents execute against it — not against a loose idea.
I run several coding agents with Claude Code, each on an isolated branch with a scoped task, so a week of work fits in a day.
Tests, type checks and my own code review gate every change. The agents write code; I own the outcome.
My method
System design, data model and interfaces.
Acceptance criteria split into parallel tracks.
Claude Code agents build each track on its own branch.
Tests, types, lint and CI on every change.
I review every diff and send back what isn’t right.
Deploy to Cloud Run or Firebase, monitor, iterate.
automated tests passing — 0 failing — on my AI engine
personalized AI-generated reports delivered
real estate SaaS platforms
websites designed and built
Selected products

“The home of all your properties.”
Property-management SaaS, multi-country and multi-currency: properties, tenants, guarantors, finances, accounting, listings, maintenance and owner reports — in a single dashboard.
A Python/FastAPI service on Cloud Run that turns input data into long-form personalized reports: a deterministic calculation pipeline, async LLM generation with Gemini and automatic OpenAI fallback, then DOCX → PDF. Built to survive provider outages, with versioned prompts and output sanitization.
TypeScript, Express and Firestore with a Vite front end: checkout, MercadoPago and PayPal payments, a three-tier affiliate network, family invitations, promotions and refunds, an admin panel and a full affiliate portal.
Agents for speed. Architecture and review for quality. Your team gets both.
Talk on WhatsApp10Career
From agency to startup, from set to code. Every role added a layer to how I approach a project today.
11Clients & collaborations
Microsoft✦ LaLiga✦ GSIC✦ Chevrolet✦ GSKUSA✦ NEOMSaudi Arabia✦ SphereBio✦ OurPetPolicyUSA✦ ZestUSA✦ BiotineUSA✦ Solar Latam✦ Clínica San Lorenzo✦ Laboratorio Kuri✦ Hotel Cenit Ibiza✦ Palmares Open Mall✦ MicrobiAr✦ Radio Nihuil✦ Nynja✦ Don Zapas✦ Dalvian✦ Woonder✦ Himan✦ Retina✦ and many more
12Contact
If you made it this far, you know who you’re talking to. Tell me about your project and let’s figure it out together.
Message me on WhatsApp→